I’m a baby boomer and have been through a number of revolutionary changes to my diet and health that scientists urged were based on scientific facts. Imagine my chagrin when I found out that scientists were either paid by the companies whose products they recommended and/or those scientists paid statisticians to change or modify results. […]
Different applications require different approaches in terms of social media engagement but we can’t forget ‘Content is King.’ The number one rule of content is to create engagement by the viewer/reader in order to create viral traffic, shares, likes and followers to your brand, cause or company. Content must evoke strong positive emotions […]
As a marketer who started in the ‘good ole days’ when we pushed marketing out the door using flyers, newspapers and brochures I was happy to see those days disappear. Interaction, assimilation, engagement, consolidation or whatever might describe the new integrated marketing communications strategy we now use in corporate marketing to our customer base. […]
Our company, Equifaira Advisors, had a daylong planning session yesterday for 2018. It was a rollout of a revised mission statement, budget forecasts and a strategic plan to acquire and manage clients. It was a performance review but it also was a short and long-range plan to take the company to the ‘next level.’ […]
As a social media influencer, I get a lot of questions every day from small business owners who want to know how to get more followers on social media. They want to know the magic formula that will have millions of social media followers knocking down their door to buy their product or service. […]
When social media became the new ‘thing’ no one realized how far it would come and to what extent it would change the way people market to each other. It’s now a major part of any marketing plan. One aspect that has come from this mix is the social media influencer phenomenon. While social […]
I’m fortunate enough to enjoy writing whether it’s a Tweet or an article for Equities. The norm, and a big problem, for startups is that the Founders are busy founding and raising money for their startup; they don’t give a hoot for content. Sure, they know they must get their message out but the resources […]
Is Twitter Still Relevant for Business – You Bet! A lot of my contemporaries still don’t get Twitter and other Social Media, heck some of them still struggle with email. It’s a sad state of affairs but then I have always been an early adopter and slightly ahead of my friends on anything Internet related. […]
Corporate Messaging and Nerd-Speak You may have heard people say ‘the guy drank his own kool-aid’ and I’m sure you all know what it means, but if you don’t, it’s from the ill-fated Jim Jones massacre where people blindly followed their leader to their deaths by drinking poisoned kool-aid. Companies are doing it […]